Our Story
Founded in 2020, Esmaé is an Australian label influenced by the Mediterranean history and culture.
Taking a new edge to the classical Evil Eye designs, Esmaé brings you Evil Eye in modern muse. Illustrating ethereal and symbolic designs with an essence of Western allure. Esmaé jewellery transcends trends and seasons, embodying the timeless beauty of Mediterranean history and symbology. Inspired by semi previous stones and symbols that represent jewellery with intention. Holding deeper spiritual meanings has been the brands core focus, aiming to project wellness and healing.Wear Esmaé jewellery to ward off negative energy and for good luck and protection. Meaningful jewellery to celebrate every moment and milestones.
Our Design Process
Our jewellery is designed in-house by Yaren Cavusoglu the founder. Our design process starts quite naturally with the overarching intention of the collection; we consider its purpose, meaning, and how we want the customer to feel when wearing our pieces.
Our pieces are inspired by the Mediterranean, we search for inspiration from markets, beaches, destinations all around Europe rich in culture and history. Our collections are unified in their intention: to create meaningful pieces that represent wellbeing, peace, love and happiness. All designs are mindfully concepted and drawn in-house and then sent to our RJC certified manufacturer who created a CAD and a sample. This allows us to test the quality and design in order to fine tune and perfect it. We work closely with our manufacturers that reflect our values.
Small Batch
At Esmaé we embrace the active role we play in shaping our shared future. Our promise is a sincere commitment to people and the planet to behave with integrity, ethically, sustainably and with consideration in everything we do. Our commitment to social and environmental responsibility is reflected across three key areas of our business: people, planet and materials. We don’t wholesale our products, making them more accessible for you. We work directly with our manufacturing partners to remove the middlemen, so we can sell directly to you. All our pieces are handmade in small batches. Therefore, we avoid over supply of products to help ensure we are not wasting valuable resources and offer ethical fair trade.Small batches are to help keep the jewellery unique, special and limited time.Our manufacturing partners use the highest quality materials and are experts when it comes to hand-finished details, making each piece unique. We produce our jewels using 925 sterling silver, 18 karat gold plating, 22 karat gold plating, semi-precious stones and zirconia's.We predominately produce certified gold vermeil jewellery. Don't let it confuse you with gold plating. The composition of gold vermeil includes a base metal of 925 sterling silver, with a thick layer of solid gold electroplated over sterling silver that will not rub off. To find out more click
Sustainable Packaging
Jewellery shouldn’t cost the earth. That is why Esmae uses sustainable materials in the packaging process. Our boxes are crafted from uncoated recycled card paper and eco inks.
Paired with our vegan suede travel pouch designed to protect your jewellery where ever you go.
Our packaging is sustainable and bio degradable. All of our direct to customer mailers are compostable, meaning you can use them as a treat for your garden.